Discover the beauty, durability, and luxury of our proprietary hardwood collection. We’ve sourced a collection of high-quality hardwood flooring options to give you the luxury you desire at a price you can afford.
The PURE European Plank collection celebrates the variety and richness of European hardwood.
Dive into our range:
Pure White
Cashmere White
Vanilla
Alaska Driftwood
Salvia
Natural White
Natural
Cappuccino
Sand Dune
Antique Driftwood
Smoke
Dark Walnut
Graphite
Ebony
Beyond its undeniable beauty and durability, our collection offers customization options to perfectly complement your aesthetic vision.
- Character-grade White Oak
- Engineered hardwood
- Available in 9/16″ thickness
- 8″ wide planks
- Customization available
Experience the unbeatable style and luxury of European hardwood with PURE European Plank
Exceptional Durability
Crafted to last a lifetime, our flooring can withstand the daily wear and tear of busy households, resist scratches, dents, and stains when cared for appropriately, and last for years before a refinishing is required.
Eco-friendly Practices
We work with partners that adhere to sustainability and responsibility promises, ensuring the sustainability of forests for generations to come.
Customizable
The PURE collection can be customized to meet particular needs in terms of colors and sizes. When you visit our showroom, we’ll walk you through your options and help you get the best fit for your space.
Unparalleled Expertise
We’ve been in the business for over 15 years, and we know quality when we see it. We work with the best hardwood suppliers and a small team to ensure you receive our complete attention throughout your flooring journey.