Pure Hardwood Flooring

Imagine-Design-Create

CALGARY’S PREMIER FLOORING DESTINATION

discover pure hardwood flooring

Free in-home consultation & measurements

We bring the samples to your home and do onsite measurements for an accurate quote

quality craftsmanship

We only have industry best installers who take pride in their trade

Customer Satisfaction

We ensure from initial consult to completion of installation, our projects are on time, on budget, and that we maintain great communication.

Innovative Products

Our showroom always carries the newest and up to date flooring options

Design Starts Here

Find Your perfect floor

Hardwood
CARPET
VINYL PLANK
LAMINATE
Cork
RUBBER SPORTS FLOOR

services

Download our Hard Surface Maintenance Guide

Maintenance is crucial for the performance of your floor and keep within your warranty. Check out our guide or call us directly with any questions.

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Call today

Book a complimenary design consult today !

Not sure where to start or what products are going to compliment your home ? We are here to guide you and provide you assistance to create a warm updated space you will love to come home too.
Gregg Benson
President

Need Samples? Let us know

FEATURED FLOORING SELECTIONS

The Industries Softest Carpet

SmartStrand Silk carpet offers the ultimate in softness, durability, and stain resistance. Designed for luxurious comfort with 3x more silky fibres, it provides lasting beauty with easy maintenance, making it perfect for your busy home.

A Natural Alternative to Vinyl Flooring by MOHAWK Thats PET APPROVED !

PVC FREE

PURETech is finally here!

With 70% total recycled content and ZERO PVC, PURETech flooring is designed for you and the environment. Made in the USA, it is not only beautiful but also durable. So you can “LIVE PURE” without sacrificing style and performance when choosinga luxury vinyl plank (LVP) alternative.

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Are you an Interior designer or contractor ?

Ask us about our preferred partner programs and pricing available to all industry professional designers , contractors and home builders.

CLIENT REVIEWS

PURE Hardwood Flooring

4.9

Based on 14 reviews

review us on

Saundra Shapiro

3 years ago

Greg did an incredible job on my floors. He was professional and easy to work with. Thank you so much !!!

Jen Procknow

3 years ago

New Flooring was installed on the main floor of my home including kitchen, dining, living rooms and bathroom. High quality finish and professional install exceeded all of my expectations. Installer was polite timely and respectful. Highly recommend Gregg and his team. Quote and pricing exactly as he stated. This is a flooring company you can trust.

Tylor Volk

3 years ago

Gregg has done numerous projects for me and they have all went well. What I like, is that I tell him what I'm looking for an he prices within my budget. I've done new hardwood installs, new carpet and tile work with Pure. Gregg has also done some great work with refinishing hardwood in the past for me. Highly recommended, work is great quality!

Genevieve Bradbury

4 years ago

Just refinished our main floor and the finished product exceeded expectations. Gregg was clear on timelines and met them. Our neighbours are in awe. Highly recommend Gregg as he is meticulous and very professional.

Phil S

4 years ago

So, I'm very late in writing this review but I am still so impressed with my floors that I'm compelled to write this 2 1/2 years after the work was done. May 2020, I bought my house and had Gregg refinish the floors. The were dark and beaten up. Deep pet scratches and wheel marks from the movers dolly. He sanded them down, then stained 4 different color squares on the floor so I can see what it would actually look like in the light of my home. WAY better than little wood samples. The estimate was great. The work was done on time and very well. I love my floors!

Donna Forrest

4 years ago

From the beginning Gregg was professional and answered all of our questions promptly and fully. Our new floors are beautiful and were installed perfectly, no gaps, no mess, no waiting, good price. Gregg's crew did a fast, clean, reasonably-priced job taking out our old floor (white porcelain tiles)as well. We're very happy with our new white oak floor and get lots of compliments on it!

Heidi White

5 years ago

Gregg (owner/operator) was both professional and talented. My husband and I were looking to get rid of the orange oak throughout our main floor and did not agree on the direction to take. Gregg told us to keep the floors and get rid of the stain by refinishing the floors. He provided a ton of samples for us to look through and templates on the floor so we could make our final decision. The work itself was incredible and the transformation was show-stopping. My only wish is that my kids and dog didn't have to walk on it. Check out the before and afters below-amazing work and I highly recommend this company and Gregg.